It wasn't a good Sunday night for the Seattle Seahawks and their coach, Pete Carroll, but the New York Times had a story over the weekend about how Carroll is bringing his coaching message to corporate America.

"As if to prove it," the Times writes, "there Carroll is, suddenly in jeans and a sweater and sneakers, beamed into a digital course on human performance, leading a kind of corporate group therapy discussion about the process of creating a personal philosophy for your life. Tens of thousands of employees at Fortune 500 companies have participated in the training sessions Carroll and his partners have created to help people find purpose and perform better.

"Carroll, 68, talks later about creating a vision for yourself. A vision is different from a personal philosophy, you see. He can go deep on that, if you want. It’s Carroll, the native Northern Californian, being as Carroll as he can be, asking you to think about what it really means to excel, whether it’s winning a football game or just being a good person, and it goes a long way toward explaining what is going through his mind when he is galloping down the sideline in the middle of January, pumping his fists like a teenager."

The essential message is this: "that strong, trusting relationships among people who are striving to be the best versions of themselves create something powerful."

Even if they lose playoff games.

You can read the story here.

KC's View: My friend Art Turock is a big fan of Pete Carroll and his leadership lessons … and has practically made a career out of chronicling them. You can read more about it here.