The New York Times reports that "Taco Bell will soon begin testing a $100,000 annual salary for general managers in select locations in an attempt to attract and retain talent."

“As we grow the Taco Bell business, we’re really focused on managers,” said Ferril Onyett, senior director of global training and international human resources at Taco Bell. “They have a huge impact on restaurant performance. We hope through this test we can evaluate the effect on not only restaurant performance but team morale, customer experience and recruitment and retention.”

The test will only be run at select corporate stores and not at franchisee locations, but it could "put pressure on everyone else to follow suit."

KC's View: I presume that this will prompt fast food managers all over the country to say, "¡Yo quiero Taco Bell!"